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The Marketing and Finance - a book by McDonald, Malcolm

The Marketing and Finance

Creating Shareholder Value

The Marketing and Finance( )
Author: McDonald, Malcolm
Smith, Brian
Ward, Keith
Publication Date:Aug 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results...
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Book Details
Detailed Subjects: Business & Economics / Corporate Finance / General
Business & Economics / Investments & Securities / Stocks
Social Science / Methodology
Physical Dimensions (W X L X H):5.928 x 8.931 x 0.585 Inches
Book Weight:1.5 Pounds

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