Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

The Marketing and Finance - a book by McDonald, Malcolm

The Marketing and Finance

Creating Shareholder Value

The Marketing and Finance( )
Author: McDonald, Malcolm
Smith, Brian
Ward, Keith
ISBN:978-1-118-74876-3
Publication Date:Aug 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results...
More Description

Book Details
Pages:280
Detailed Subjects: Business & Economics / Corporate Finance / General
Business & Economics / Investments & Securities / Stocks
Social Science / Methodology
Physical Dimensions (W X L X H):5.928 x 8.931 x 0.585 Inches
Book Weight:1.5 Pounds

Book Seller

Condition

Price

Shipping

Total

Loading Stock Details...


NEW!
Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

Faithful
Hoffman, Alice
Electronic book text: $26.00
When in French
Collins, Lauren
Hardback: $27.00
The Invention of Nature
Wulf, Andrea
Paperback: $17.00

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.