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The Meaningful Brand - a book by Hollis, Nigel

The Meaningful Brand

How Strong Brands Make More Money

The Meaningful Brand( )
Author: Hollis, Nigel
ISBN:978-0-230-34226-2
Publication Date:Oct 2013
Publisher:Palgrave Macmillan
Book Format:Hardback
List Price:USD $28.00
Book Description:

Why a meaningful, different, salient brand is key to unlocking financial value growth in today’s hypercompetitive marketplace

Book Details
Pages:240
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.42 x 9.45 x 0.975 Inches
Book Weight:0.913 Pounds

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