Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title


The Most Powerful Brand on Earth - a book by Boudreaux, Chris

The Most Powerful Brand on Earth

How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media

The Most Powerful Brand on Earth( )
Author: Boudreaux, Chris
Emerick, Susan F.
Publication Date:Aug 2013
Publisher:Pearson Education
Book Format:Hardback
List Price:USD $29.99
Book Description:

Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators.

Achieving those outcomes requires new skills, business processes,...
More Description

Book Details
Detailed Subjects: Business & Economics / Workplace Culture
Business & Economics / Management
Business & Economics / Industrial Management
Physical Dimensions (W X L X H):6.318 x 9.126 x 0.819 Inches
Book Weight:0.957 Pounds

Book Seller





Loading Stock Details...

Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

Surrender, New York
Carr, Caleb
Hardback: $30.00
Northanger Abbey
Austen, Jane
Hardback: $12.99
When in French
Collins, Lauren
Hardback: $27.00

Rate this title:

Select your rating below then click 'submit'.

I do not wish to rate this title.