The New Intellectual Property of Health Beyond Plain Packaging |
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| Editor:
| Alemanno, Alberto
Bonadio, Enrico |
| ISBN: | 978-1-78471-878-7 |
| Publication Date: | Sep 2016 |
| Publisher: | Edward Elgar Publishing, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $191.00 |
Book Description:
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This timely book provides the first legal and policy analysis of the intellectual property (IP) aspects of a rapidly-growing category of regulatory measures affecting the presentation and advertising of certain health-related goods, namely tobacco, alcohol, food, and pharmaceuticals.
This timely book provides the first legal and policy analysis of the intellectual property (IP) aspects of a rapidly-growing category of regulatory measures affecting the presentation and advertising of certain health-related goods, namely tobacco, alcohol, food, and pharmaceuticals.