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The Passion Conversation - a book by Phillips, Robbin

The Passion Conversation

Sparking, Sustaining, and Spreading Word of Mouth Marketing

The Passion Conversation( )
Author: Phillips, Robbin
Cordell, Greg
Church, Geno
Moore, John
ISBN:978-1-118-76836-5
Publication Date:Aug 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark...
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