The Passion Conversation
Sparking, Sustaining, and Spreading Word of Mouth Marketing
|Publication Date:||Aug 2013|
| Publisher:||John Wiley & Sons, Incorporated|
| Book Format:||Ebook|
|List Price:||Contact Supplier contact
| Book Description: |
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.
If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.
The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark...