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The Practical Pocket Guide to Account Planning - a book by Kocek, Chris

The Practical Pocket Guide to Account Planning

The Practical Pocket Guide to Account Planning( )
Author: Kocek, Chris
Cover Design by: Pollock, Rebecca
Illustrator: Zagorski, Lin
Designed by: Zagorski, Lin
Series title:The Practical Pocket Guide to Account Planning Ser.
ISBN:978-0-9892849-1-2
Publication Date:Sep 2013
Publisher:Yellow Bird Press
Book Format:Ebook
List Price:USD $9.99
Book Description:

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour...
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Book Details
Pages:112
Detailed Subjects: Business & Economics / General

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