The Provisional Pulpit Modern Presidential Leadership of Public Opinion |
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| Author:
| Rottinghaus, Brandon |
| Series title: | Joseph V. Hughes Jr. and Holly O. Hughes Series on the Presidency and Leadership Ser. |
| ISBN: | 978-1-60344-187-2 |
| Publication Date: | Apr 2010 |
| Publisher: | Texas A&M University Press
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| Book Format: | Hardback |
| List Price: | USD $55.00 |
Book Description:
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The cornerstone of the public presidency is the ability of the White House to influence, shape, and even manipulate public opinion. This title develops a theory of presidential leadership, arguing that presidential messages are more likely to be received if there are fewer countervailing agents or messages to contradict the president's message.
The cornerstone of the public presidency is the ability of the White House to influence, shape, and even manipulate public opinion. This title develops a theory of presidential leadership, arguing that presidential messages are more likely to be received if there are fewer countervailing agents or messages to contradict the president's message.