The Social Media Side Door
How to Bypass the Gatekeepers to Gain Greater Access and Influence
|Publication Date:||Oct 2013|
| Publisher:||McGraw-Hill Education|
| Book Format:||Paperback|
|List Price:||USD $22.00|
| Book Description: |
Skip the line at the front door and unlock privilegedaccess to top influencers and decision makers
Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But socialmedia side doors--alternate avenues of access through social media--have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers.
In this groundbreaking...