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The Sports Event Management and Marketing Playbook - a book by Supovitz, Frank

The Sports Event Management and Marketing Playbook

The Sports Event Management and Marketing Playbook( )
Author: Supovitz, Frank
Series title:The Wiley Event Management Ser.
ISBN:978-1-118-24411-1
Publication Date:Sep 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $64.00USD $82.95
Book Description:

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.

Book Details
Pages:512
Detailed Subjects: Sports & Recreation / Business Aspects
Physical Dimensions (W X L X H):7.781 x 9.38 x 1.232 Inches
Book Weight:0.002 Pounds

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