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The Trojan Horse - a book by Philips, Deborah

The Trojan Horse

The Growth of Commercial Sponsorship

The Trojan Horse( )
Author: Philips, Deborah
Whannel, Garry
Bloomsbury Publishing Staff,
Publication Date:Oct 2013
Publisher:Bloomsbury Academic
Book Format:Hardback
List Price:USD $102.00
Book Description:

The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing...
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Book Details
Detailed Subjects: Business & Economics / General
Physical Dimensions (W X L X H):6 x 8.82 x 1.07 Inches
Book Weight:1.33 Pounds

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