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The Ultimate Guide to Strategic Marketing: Real Wo... - a book by Hamper, Robert

The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-Term Marketing Plans

The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-Term Marketing Plans( )
Author: Hamper, Robert
ISBN:978-0-07-180909-2
Publication Date:Sep 2013
Publisher:McGraw-Hill Companies, The
Book Format:Hardback
List Price:USD $50.00
Book Description:

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY

Everything You Need to Plan Your Strategy and Achieve Your Goals

From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.

Packed with essential charts, forms, and...
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Book Details
Pages:320
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):8.717 x 9.411 x 1.088 Inches
Book Weight:1.69 Pounds

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