The Victory Lab
The Secret Science of Winning Campaigns
|Publication Date:||Sep 2013|
| Imprint:||Broadway Books|
| Book Format:||Paperback|
|List Price:||USD $16.00|
| Book Description: |UPDATED FOR THE 2016 ELECTION The book Politico calls "Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign.
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory...