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Thinking in New Boxes - a book by Brabandere, Luc de

Thinking in New Boxes

A New Paradigm for Business Creativity

Thinking in New Boxes( )
Author: Brabandere, Luc de
Iny, Alan
Publication Date:Sep 2013
Publisher:Random House Publishing Group
Imprint:Random House
Book Format:Hardback
List Price:USD $28.00
Book Description:

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.   LIGHTERS?   With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company--a business in the PEN "box"--figured out that there was growth to be found in the DISPOSABLE "box." And he was right. Now there are disposable BIC...
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Book Details
Detailed Subjects: Business & Economics / Personal Success
Self-Help / Creativity
Business & Economics / General
Technology & Engineering / Social Aspects
Physical Dimensions (W X L X H):6.39 x 9.7 x 1.01 Inches
Book Weight:1.37 Pounds

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