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Through Children's Minds

The Marketing and Creation of Children's Products

Through Children's Minds( )
Author: Goldstein, Stanley
ISBN:978-0-9855847-7-1
Publication Date:Dec 2014
Publisher:Wyston Books, Incorporated
Book Format:Ebook
List Price:USD $9.99
Book Description:

Few markets have increased so dramatically as that of children and few are as important. Successful products can foster a lifetime of brand loyalty while a failed product or marketing campaign can cause a lifetime of rejection. Yet some companies, not realizing the unique psychology of children, create products or market them to children based on faulty ideas, later wondering why they were unsuccessful despite great effort and financial investment. The minds of children differ...
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