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Tourism - a book by Cook, Roy A.


The Business of Hospitality and Travel

Tourism( )
Author: Cook, Roy A.
Marqua, Joseph J.
Hsu, Cathy H. C.
Publication Date:Jul 2013
Publisher:Pearson Education
Book Format:Paperback
List Price:USD $145.20
Book Description:

Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early...
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Book Details
Detailed Subjects: Business & Economics / Industries / Hospitality, Travel & Tourism
Physical Dimensions (W X L X H):8.4 x 10.6 x 1 Inches
Book Weight:2.185 Pounds

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