Treehugging 2. 0
Powerful Niche Media in the Battle for a Better Future?
|Publication Date:||Aug 2013|
| Publisher:||Anchor Academic Publishing. ein Imprint der Diplomica Verlag GmbH|
| Book Format:||Paperback|
|List Price:||USD $64.99|
| Book Description: |
The internet has become a powerful tool to mobilize audiences and spread information quickly. This book looks at environmental blogs in Germany and the UK, and compares their approaches to make their message heard. In particular, the study compares structural features of the blogs such as the length of entries or the number of comments that the blog posts earn but, it also looks at the bigger picture: how significant is the environmental blogosphere for the media landscape? Are these... More Description