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Tribal Marketing, Tribal Branding - a book by Richardson, Brendan

Tribal Marketing, Tribal Branding

An Expert Guide to the Brand Co-Creation Process

Tribal Marketing, Tribal Branding( )
Author: Richardson, Brendan
Publication Date:Jul 2013
Publisher:Palgrave Macmillan
Book Format:Hardback
List Price:USD $44.00
Book Description:

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Book Details
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.31 x 9.67 x 0.7 Inches
Book Weight:1.019 Pounds

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