Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Tribal Marketing, Tribal Branding - a book by Richardson, Brendan

Tribal Marketing, Tribal Branding

An Expert Guide to the Brand Co-Creation Process

Tribal Marketing, Tribal Branding( )
Author: Richardson, Brendan
ISBN:978-0-230-36882-8
Publication Date:Jul 2013
Publisher:Palgrave Macmillan
Book Format:Hardback
List Price:USD $44.00
Book Description:

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Book Details
Pages:184
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.31 x 9.67 x 0.7 Inches
Book Weight:1.019 Pounds

Book Seller

Condition

Price

Shipping

Total

Loading Stock Details...


NEW!
Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

Moonglow
Chabon, Michael
Paperback: $18.00
Born to Run
Springsteen, Bruce
Electronic book text: $32.50
The Odyssey
Homer
Hardback: $12.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.