True Story How to Combine Story and Action to Transform Your Business |
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| Author:
| Montague, Ty |
| ISBN: | 978-1-4221-7068-7 |
| Publication Date: | Jul 2013 |
| Publisher: | Harvard Business Review Press
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| Book Format: | Hardback |
| List Price: | USD $27.00 |
Book Description:
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All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.
All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.