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Urban Destination Marketing in Contemporary Europe

Uniting Theory and Practice

Urban Destination Marketing in Contemporary Europe( 1 customer ratings | )
Author: Heeley, John
Series title:Aspects of Tourism Ser.
ISBN:978-1-84541-493-1
Publication Date:Feb 2015
Publisher:Channel View Publications, Limited
Book Format:Hardback
List Price:USD $139.95USD $139.95
Book Description:

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

Book Details
Pages:192
Detailed Subjects: Business & Economics / Industries / Hospitality, Travel & Tourism
Business & Economics / Economic Conditions
Physical Dimensions (W X L X H):6.15 x 9.2 x 0.65 Inches
Book Weight:1.02 Pounds



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