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User-Generated Content and Ist Impact on Branding - a book by Dennhardt, Severin

User-Generated Content and Ist Impact on Branding

How Users and Communities Create and Manage Brands in Social Media

User-Generated Content and Ist Impact on Branding( )
Author: Dennhardt, Severin
ISBN:978-3-658-02349-2
Publication Date:Oct 2013
Publisher:Westdeutscher Verlag GmbH
Book Format:Paperback
List Price:USD $79.99
Book Description:

The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands' social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated...
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Book Details
Pages:129
Detailed Subjects: Business & Economics / E-Commerce / Internet Marketing
Reference / Consumer Guides
Computers / Web / User Generated Content
Physical Dimensions (W X L X H):5.772 x 8.19 Inches
Book Weight:0.436 Pounds

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