Users, Not Customers
Who Really Determines the Success of Your Business
|Publication Date:||Jul 2013|
| Publisher:||Penguin Publishing Group|
| Imprint:||Portfolio Trade|
| Book Format:||Paperback|
|List Price:||USD $16.00|
| Book Description: |
If you still think "the customer is king," you're falling behind. Today's most powerful growth engine is users--people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to users and the profits will follow.
As CEO of the digital marketing agency HUGE, Aaron Shapiro goes inside blue-chip companies to advise them on how to thrive in this new business reality. He led an extensive study of the Fortune 1000 and...