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Users, Not Customers - a book by Shapiro, Aaron

Users, Not Customers

Who Really Determines the Success of Your Business

Users, Not Customers( )
Author: Shapiro, Aaron
ISBN:978-1-59184-631-4
Publication Date:Jul 2013
Publisher:Penguin Publishing Group
Imprint:Portfolio Trade
Book Format:Paperback
List Price:USD $16.00
Book Description:

If you still think "the customer is king," you're falling behind. Today's most powerful growth engine is users--people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to users and the profits will follow.

As CEO of the digital marketing agency HUGE, Aaron Shapiro goes inside blue-chip companies to advise them on how to thrive in this new business reality. He led an extensive study of the Fortune 1000 and...
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