Value Proposition Design How to Create Products and Services Customers Want |
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| Author:
| Osterwalder, Alexander
Pigneur, Yves
Bernarda, Gregory
Smith, Alan |
| Designed by:
| Papadakos, Trish |
| Series title: | The Strategyzer Ser. |
| ISBN: | 978-1-118-96805-5 |
| Publication Date: | Oct 2014 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $37.00 |
Book Description:
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist
Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist
Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.