Visual Pollution Advertising Signage and Environmental Quality |
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| Author:
| Portella, Adriana |
| Series title: | Design and the Built Environment Ser. |
| ISBN: | 978-1-4094-6749-6 |
| Publication Date: | Apr 2014 |
| Publisher: | Ashgate Publishing Company
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| Book Format: | Ebook |
| List Price: | USD $124.95 |
Book Description:
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While the issue of visual pollution, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from different backgrounds and cultures have universal or distinct preferences. Drawing on a range of comparative and contrasting empirical studies of historic city centres in the UK and Brazil, this book examines questions of commercial signage control management, the preservation of historic...
More DescriptionWhile the issue of visual pollution, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from different backgrounds and cultures have universal or distinct preferences. Drawing on a range of comparative and contrasting empirical studies of historic city centres in the UK and Brazil, this book examines questions of commercial signage control management, the preservation of historic heritage and user preference and satisfaction. The author takes an environment behaviour approach to this research, involving theories, concepts and methodologies related to environmental psychology, architecture, planning and urban design.