Wake up to the Great British Breakfast Scandal How British Hotels Are Giving Away Millions to the Fast Food Industry and How You Can Stop the Rot |
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| Author:
| Butler, Frank |
| Editor:
| Cuesta, Rob |
| ISBN: | 978-1-4909-8234-2 |
| Publication Date: | Jul 2013 |
| Publisher: | CreateSpace Independent Publishing Platform
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| Book Format: | Paperback |
| List Price: | USD $7.99 |
Book Description:
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How many guests leave your hotel every morning without breakfast? You'll be shocked when you find out.But not as shocked as when you realise what those numbers really mean. And I'm not talking about what they mean to the hotel industry or even to the UK economy. I'm talking about what it means for the number that really matters to you: your revenue.Inside the pages of this controversial book, Frank Butler, General Manager of Chef In A Box raises one of the most perplexing questions of...
More DescriptionHow many guests leave your hotel every morning without breakfast? You'll be shocked when you find out.But not as shocked as when you realise what those numbers really mean. And I'm not talking about what they mean to the hotel industry or even to the UK economy. I'm talking about what it means for the number that really matters to you: your revenue.Inside the pages of this controversial book, Frank Butler, General Manager of Chef In A Box raises one of the most perplexing questions of British breakfast history: why is there a perpetual chain of cars every morning from hotel car parks up and down the country to the local drive-through?In discovering the answer to that question you'll meet everyone from angry guests making unreasonable demands at reception, to harassed food and beverage managers fighting off hordes of hungry marathon runners. And even the occasional elephant.But behind the humour lies an inconvenient truth: more than 1 in 5 hotel guests leave their hotel each morning in the UK without having breakfast. Is your hotel one of the ones they're leaving?