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What the New Breed of CMOs Know That You Don

What the New Breed of CMOs Know That You Don't

What the New Breed of CMOs Know That You Don't( )
Author: Sachs, MaryLee
Publication Date:Jul 2013
Publisher:Ashgate Publishing, Limited
Imprint:Gower Publishing Company, Limited
Book Format:Ebook
List Price:USD $54.95
Book Description:

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more...
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Book Details
Detailed Subjects: Business & Economics / General
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.708 x 9.516 Inches

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