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Wine Marketing Online - a book by McGechan, Bryan

Wine Marketing Online

How to Use the Newest Tools of Marketing to Boost Profits and Build Brands

Wine Marketing Online( )
Author: McGechan, Bryan
McGechan, Bruce
ISBN:978-1-935879-87-9
Publication Date:Oct 2013
Publisher:Wine Appreciation Guild, Limited
Book Format:Paperback
List Price:USD $29.95
Book Description:

If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there's good news for little guys. There's a reason why these massive companies spend a fortune acting "small." In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ever....
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Book Details
Pages:418
Detailed Subjects: Cooking / Beverages / Wine & Spirits
Business & Economics / E-Commerce / Internet Marketing
Physical Dimensions (W X L X H):6 x 9 x 0.9 Inches
Book Weight:1.4 Pounds

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