Your Brand, the Next Media Company
How a Social Business Strategy Enables Better Content, Smarter Marketing and More Effective Customer Relationships
|Series title:||Que Biz-Tech Ser.|
|Publication Date:||Oct 2013|
| Publisher:||Pearson Education|
| Book Format:||Hardback|
|List Price:||USD $24.99|
| Book Description: |
Content is still king-and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company.
There is a content and media surplus in...