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Z. E. R. O. - a book by Jaffe, Joseph

Z. E. R. O.

Zero Paid Media as the New Marketing Model

Z. E. R. O.( )
Author: Jaffe, Joseph
Albarda, Maarten
ISBN:978-1-118-80115-4
Publication Date:Oct 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $29.95
Book Description:

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it.  Zero.

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