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Free - a book by Anderson, Chris

Free

How Today's Smartest Businesses Profit by Giving Something for Nothing

Free( )
Author: Anderson, Chris
ISBN:978-1-4013-1032-5
Publication Date:Apr 2010
Publisher:Hyperion Press
Book Format:Paperback
List Price:$16.00
Book Description:

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit...
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Book Details
Pages:304
Detailed Subjects: Business & Economics / Economics / General
Business & Economics / Marketing / General
Technology & Engineering / Social Aspects
Business & Economics / Personal Success
Physical Dimensions (W X L X H):5.125 x 8 x 0.875 Inches
Book Weight:0.56 Pounds

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