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1.		A Primer in Data Reduction An Introductory Statistics Textbook Author: Ehrenberg, A. S. C. ISBN: 978-0-471-10134-5 Book Format: Hardback List Price: USD $81.95 Publisher: John Wiley & Sons, Incorporated Publication Date: Jul 1982 Quantity Note

2.		Models of Buyer Behavior, Chapter 18 Repeat Buying of a New Brand: A 10-Point Case History Author: Ehrenberg, A. S. C. Goodhardt, G. J. ISBN: 978-1-61311-061-4 Book Format: Ebook List Price: USD $5.00 Publisher: Marketing Classics Press Publication Date: Mar 2011 Quantity Note