Books-By

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1.		Being Direct Making Advertising Pay Author: Wunderman, Lester ISBN: 978-0-394-54063-4 Book Format: Hardback List Price: USD $3.99 Publisher: Random House Publishing Group Publication Date: Dec 1996 Quantity Note

2.		Being Direct Making Advertising Pay Author: Wunderman, Lester ISBN: 978-0-394-54063-4 Book Format: Hardback List Price: AUD $49.95 Publisher: Random House, Incorporated Publication Date: Jun 1997 Quantity Note

3.		Being Direct Making Advertising Pay Author: Wunderman, Lester ISBN: 978-0-609-00010-6 Book Format: Hardback List Price: USD $3.99 Publisher: Random House Value Publishing Publication Date: Aug 1999 Quantity Note

4.		Being Direct Making Advertising Pay Author: Wunderman, Lester ISBN: 978-1-55850-834-7 Book Format: Hardback List Price: USD $12.95 Publisher: Adams Media Corporation Publication Date: Mar 1998 Quantity Note