Jack Trout

Jack Trout is the author of "The Power of Simplicity: a Management Guide to Cutting Through the Nonsense and Doing Things Right", "Big Brands, Big Trouble", "The Making of a Name" and "Positioning".

Books by Jack Trout

Big Brands, Big T...
Trout, Jack
CD-Audio: $18.95

Positioning
Ries, Al
Downloadable audio file: $19.99

Differentiate or ...
Trout, Jack
Hardback: $27.95

A Genie's Wisdom
Trout, Jack
Hardback: $46.00