A General Theory of Competition Resources, Competences, Productivity, Economic Growth |
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| Author:
| Hunt, Shelby Dean |
| Series title: | Marketing for a New Century Ser. |
| ISBN: | 978-0-7619-1728-1 |
| Publication Date: | Jan 2000 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Hardback |
| List Price: | AUD $392.00 |
Book Description:
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A General Theory of Competition develops a ground-breaking new theory of competition - `resource-advantage theory′.
Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition.
In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and...
More Description
A General Theory of Competition develops a ground-breaking new theory of competition - `resource-advantage theory′.
Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition.
In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena with great accuracy.
This volume is extremely well-referenced, with detailed source notes.