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A Nation of Small Share-Holders

Marketing Wall Street after World War II

A Nation of Small Share-Holders( )
Author: Traflet, Janice M.
Series title:Studies in Industry and Society Ser.
ISBN:978-1-4214-0902-3
Publication Date:Mar 2013
Publisher:Johns Hopkins University Press
Book Format:Hardback
List Price:AUD $109.00
Book Description:

Immediately after the frightening Great Crash of 1929, many Americans swore they would "never" or "never again" become involved in the stock market. Yet hordes of Americans eventually did come to embrace equity investing, to an extent actually far greater than the level of popular involvement in the market during the Roaring 1920s. A Nation of Small Shareholders explores how marketers at the New York Stock Exchange during the mid twentieth century deliberately cultivated new...
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Book Details
Pages:256
Detailed Subjects: Business & Economics / Investments & Securities / Stocks
Business & Economics / Investments & Securities / General
Business & Economics / Finance / General
Physical Dimensions (W X L X H):15.24 x 22.86 x 2.235 cm
Book Weight:0.5 Kilograms



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