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Advertising and the Mind of the Consumer

What Works, What Doesn't, and Why

Advertising and the Mind of the Consumer( )
Author: Sutherland, Max
ISBN:978-1-86373-358-8
Publication Date:Jul 1993
Publisher:Allen & Unwin
Book Format:Paperback
List Price:AUD $32.95
Book Description:

Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why.

Book Details
Pages:264
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
Psychology / General
Physical Dimensions (W X L X H):14 x 21.5 cm
Book Weight:0.227 Kilograms
Author Biography
Sutherland, Max (Author)
Max Sutherland is a psychologist and advertising researcher. He lives in palo Alto, California.

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