Advertising and the Mind of the Consumer What Works, What Doesn't, and Why |
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Author:
| Sutherland, Max |
ISBN: | 978-1-86373-358-8 |
Publication Date: | Jul 1993 |
Publisher: | Allen & Unwin
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Book Format: | Paperback |
List Price: | AUD $32.95 |
Book Description:
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Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why.
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why.