Advertising in Action |
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| Author:
| Niven, Carol
Youngson, Niven |
| ISBN: | 978-0-340-42041-6 |
| Publication Date: | Jan 1990 |
| Publisher: | Hodder & Stoughton
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
|
A book aimed at 12-15 year olds covering a major topic in media studies which suggests imaginative class and group activities, this looks behind the glamour of advertisements in magazines and on television, follows a "campaign" and examines the way the industry works.
A book aimed at 12-15 year olds covering a major topic in media studies which suggests imaginative class and group activities, this looks behind the glamour of advertisements in magazines and on television, follows a "campaign" and examines the way the industry works.