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Branded

The Buying and Selling of Teenagers

Branded( )
Author: Quart, Alissa
ISBN:978-0-7382-0862-6
Publication Date:Jan 2004
Publisher:Perseus Books Group
Book Format:Paperback
List Price:AUD $21.95
Book Description:

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product the girls obsessed with cosmetic surgery who will do anything to look like women on TV and those teens simply obsessed with admission into a name-brand college. We also meet the...
More Description

Book Details
Pages:272
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Marketing / General
Business & Economics / Advertising & Promotion
Psychology / Developmental / Adolescent
Physical Dimensions (W X L X H):13.97 x 20.638 x 1.905 cm
Book Weight:0.264 Kilograms



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