Branded Beauty How Marketing Changed the Way We Look |
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| Author:
| Tungate, Mark |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-6181-2 |
| Publication Date: | Oct 2011 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | AUD $65.99 |
Book Description:
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Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.
Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.