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Brands and Branding

Brands and Branding( )
Author: Clifton, Rita
Simmons, John
Series title:The Economist Ser.
ISBN:978-1-57660-350-5
Publication Date:Apr 2010
Publisher:John Wiley & Sons, Incorporated
Book Format:Hardback
List Price:AUD $44.95
Book Description:

With contributions from leading brand experts around the world, this delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization.

Book Details
Pages:284
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):14.99 x 22.35 x 2.54 cm
Book Weight:0.568 Kilograms



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