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Changing Minds

The Art and Science of Changing Our Own and Other People's Minds

Changing Minds( )
Author: Gardner, Howard
Series title:Leadership for the Common Good Ser.
ISBN:978-1-4221-0329-6
Publication Date:Sep 2006
Publisher:Harvard Business Review Press
Book Format:Paperback
List Price:AUD $44.99
Book Description:

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book,Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process. ...
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Book Details
Pages:272
Detailed Subjects: Psychology / General
Physical Dimensions (W X L X H):13.97 x 21.082 x 1.854 cm
Book Weight:0.269 Kilograms
Author Biography
Gardner, Howard (Author)
Howard Gardner is Hobbs Professor of Cognition and Education and Adjunct Professor of Psychology at Harvard University; Adjunct Professor of Neurology at the Boston University School of Medicine; and Codirector of Harvard Project Zero. He lives in Cambridge, Massachusetts.

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