Classic Failures in Product Marketing

Marketing Principles Violations and How to Avoid Them

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)

Author:

ISBN:

978-0-8442-3458-8

Publication Date:

Jan 1992

Publisher:

McGraw-Hill Trade

Book Format:

Paperback

List Price:

AUD $47.95

Book Details

Pages:	216
Detailed Subjects:	Business & Economics / Marketing / General Business & Economics / Corporate Finance / General Business & Economics / General
Physical Dimensions (W X L X H):	15.24 x 22.86 x 1.422 cm
Book Weight:	0.028 Kilograms

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