Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title


Classic Failures in Product Marketing

Marketing Principles Violations and How to Avoid Them

Classic Failures in Product Marketing( )
Author: Hendon, Donald W.
Publication Date:Jan 1989
Publisher:ABC-CLIO, LLC
Book Format:Hardback
List Price:AUD $141.95
Book Description:

Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure. Hendon argues that many so-called product failures could have been avoided and that certain error patterns continually recur in many marketing situations. He exposes these patterns through the use of numerous case study examples so that the reader can learn from the mistakes of others rather than from personal experience with an avoidable product...
More Description

Featured Books

Alice's Adventures in Wonderland
Carroll, Lewis
Hardback: $29.00
From Scratch
Locke, Tembi
Paperback: $17.00
The Hunting Party
Foley, Lucy
Paperback: $16.99

Rate this title:

Select your rating below then click 'submit'.

I do not wish to rate this title.