Crisis Marketing

When Bad Things Happen to Good Companies

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Author:

ISBN:

978-0-8442-3237-9

Publication Date:

Jan 1998

Publisher:

McGraw-Hill Trade

Book Format:

Hardback

List Price:

Contact Supplier contact

Book Description:

Book Details

Pages:	256
Detailed Subjects:	Business & Economics / Marketing / General Business & Economics / Decision-Making & Problem Solving
Physical Dimensions (W X L X H):	16.002 x 23.622 x 2.21 cm
Book Weight:	0.028 Kilograms

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