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Critical Marketing Studies

Critical Marketing Studies( )
Editor: Tadajewski, Mark
Maclaran, Pauline
Series title:SAGE Library in Marketing Ser.
ISBN:978-1-84787-570-9
Publication Date:Apr 2009
Publisher:SAGE Publications, Limited
Book Format:Hardback
List Price:AUD $967.00
Book Description:

Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas.

Book Details
Pages:1264
Detailed Subjects: Business & Economics / Marketing / Research
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):16.027 x 24.13 x 9.042 cm
Book Weight:2.443 Kilograms



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