| Defending Your Brand Against Imitation Consumer Behavior, Marketing Strategies and Legal Issues | | Author:
| Zaichkowsky, Judith L. | ISBN: | 978-0-89930-829-6 | Publication Date: | Jan 1995 | Publisher: | ABC-CLIO, LLC
| Imprint: | Greenwood | Book Format: | Hardback | List Price: | AUD $84.95 |
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