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Dictionary of Marketing

Over 6,000 Terms Clearly Defined

Dictionary of Marketing( )
Author: Ivanovic, A.
Collin, Peter
ISBN:978-1-4081-0213-8
Publication Date:Nov 2014
Publisher:Bloomsbury Publishing Plc
Imprint:A&C Black Business Information and Development
Book Format:Ebook
List Price:AUD $20.69
Book Description:

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

Book Details
Pages:320
Detailed Subjects: Business & Economics / Marketing / General



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