Electronic Marketing and the Consumer |
|
| Editor:
| Peterson, Robert A. |
| ISBN: | 978-0-7619-1069-5 |
| Publication Date: | Jun 1997 |
| Publisher: | SAGE Publications, Incorporated
|
| Book Format: | Hardback |
| List Price: | AUD $313.00 |
Book Description:
|
Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the
Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards′.
Real-world cases and practical insights are provided from the experiences of major consumer marketers such as...
More Description
Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the
Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards′.
Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.