Foundations of Marketing Communications A European Perspective |
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| Author:
| Pelsmacker, Patrick de
Geuens, Maggie
Bergh, Joeri van den |
| ISBN: | 978-0-273-70386-0 |
| Publication Date: | Jun 2005 |
| Publisher: | Pearson Education, Limited
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| Imprint: | Financial Times/Prentice Hall |
| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications
Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications