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How Today's Smartest Businesses Profit by Giving Something for Nothing

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Author: Anderson, Chris
ISBN:978-1-4090-6573-9
Publication Date:Sep 2013
Publisher:Penguin Random House
Imprint:Cornerstone Digital
Book Format:Ebook
List Price:AUD $19.99
Book Description:

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?

In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible -...
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