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Googled

The End of the World as We Know It

Googled( )
Author: Auletta, Ken
ISBN:978-0-7535-2243-1
Publication Date:Dec 2010
Publisher:Penguin Random House
Imprint:Virgin Books
Book Format:Paperback
List Price:AUD $35.00
Book Description:

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage- it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and...
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Book Details
Pages:432
Detailed Subjects: Computers / Internet / Search Engines
Business & Economics / Industries / Computers & Information Technology
Physical Dimensions (W X L X H):13.6 x 20.1 x 2.7 cm
Book Weight:0.332 Kilograms
Author Biography
Auletta, Ken (Author)
Bestselling writer, journalist, and media critic Ken Auletta was born on April 23, 1942. He grew up in Brooklyn, New York and earned a B.S. from SUNY Oswego and an M.A. in political science from the Maxwell School of Citizenship and Public Affairs at Syracuse University.

Before 1992, when he began to write the "Annals of Communications" column for The New Yorker, Auletta trained Peace Corps volunteers, served as Special Assistant to the U.S. Under Secretary of Commerce, participated in Robert F. Kennedy's 1968 presidential campaign, was Executive Editor of the Manhattan Tribune, and worked as the chief political correspondent for the New York Post. He also was a columnist for the Village Voice and contributing editor of New York Magazine, began writing for The New Yorker in 1977, and wrote extensively for the New York Daily News.

Auletta has appeared on numerous television programs and written several books, including Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory On Wall Street: The Fall of The House of Lehman; World War 3.0: Microsoft and Its Enemies; Media Man: Ted Turner's Improbable Empire; and Googled: The End of the World As We Know It.

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